meet the founder
Hayden Smith
founder & managing director
Prior to launching UNBOUND PROJECTS, Hayden spent a decade leading Global New Business efforts ($1B+) across advertising agencies such as Digitas (Publicis Groupe), Mekanism, DDB (Omnicom), Anomaly, and VICE (Virtue). He lived and thrived in RFP briefs, assembling and managing high-performance senior teams, and pitching bold ideas. Most recently, he spent 3 years navigating the world of brand partnerships. Overseeing a roster of 35 Creators and Celebrities, he built partnership programs for Brands and Talent that drove impact at the intersection of culture and commerce. Hayden launched UNBOUND PROJECTS as a direct response to the frustrations and inefficiencies he’s seen firsthand across advertising, talent partnerships, and production.
Prior to launching UNBOUND PROJECTS, Hayden spent a decade leading Global New Business efforts ($1B+) across advertising agencies such as Digitas (Publicis Groupe), Mekanism, DDB (Omnicom), Anomaly, and VICE (Virtue). He lived and thrived in RFP briefs, assembling and managing high-performance senior teams, and pitching bold ideas. Most recently, he spent 3 years navigating the world of brand partnerships. Overseeing a roster of 35 Creators and Celebrities, he built partnership programs for Brands and Talent that drove impact at the intersection of culture and commerce. Hayden launched UNBOUND PROJECTS as a direct response to the frustrations and inefficiencies he’s seen firsthand across advertising, talent partnerships, and production.


